Chiang MICE is the initiative by the MICE Excellence Centre, Faculty of Economics, Chiang Mai University. Chiang MICE has three main objectives:

1. To research and develop capabilities and human resources for the MICE industry (Lanna MICE Academy)
2. To research and develop data and informatics of the MICE industry in Chiang Mai and the Lanna Region of Thailand (Lanna MICE Intelligence)
3. To research and develop knowledge on MICE impacts to business and economy of Chiang Mai and the Lanna region of Thailand (Lanna MICE Impacts)